Tuesday, November 15, 2005

The spicy masala rolls on.........

Ouch, ooch, ouch...OK, OK, please stop the brickbats. I'm sorry for taking such a long break but I had to take one as I was feeling bored with the blog. But, now, I'm back, fully refreshed !.

But unfortunately, Diwali wasn't the boom like it was last year. Last year, we had the wondrous "Veer-Zaara", the swift "Aitraaz" and the evergreen "Mughal-E-Azam" turning out to be hits. But this year, only the Akshay and the John starrer "Garam Masala" turned out to be a hit. Both "Shaadi No 1" and "Kyon Ki" failed.

me, being only an average teen, I'm sure my opinions count at all. But still, I believe that the reason for the failure of Shaadi No 1, was the promos and repeat value. The industry has been upbeat with comedies like Maine Pyar Kyun Kiya, Mujhse Shaadi Karogi which featured two guys chasing a girl. However, shaadi films have slowly gone out of favour which is why "Shaadi No 1" flopped. I think the producers should have chosen one star to promote indivually. They could have promoted Zayed one week, Fardeen one week, Sharman one week. In the last week, they could have brought in Sanjay Dutt as the mystery man.

Kyon Ki's failure was high repetition failure. The TV promos were all the same and showed either Salman waltzing with Kareena or with Rimii. The last week's promos were a bit different with Salman showing some madness. All in all, the audience thought it was "tere naam" revisited. I think more promos of the mental faculty and Kareena's slow change to loving Salman would have helped.

As for "Garam Masala", it succeded because the concept of two men chasing one women is really attracting people. The promos were really clever with the "Shyam Tere Kitne Naam" and "Mind Your Language ?" rocking. The producers were pretty clever to show the most humourous portions in the promos which attracted the audience who didn't even know the story. The "Ada" Track really caught the people as well.


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